Tabor College is celebrating more than its centennial. It is experiencing its largest enrollment in the 100-year history of the college.
An overall enrollment of 612 students is an increase of 38 students or 6.6 percent at this time last year. Overall FTE (full-time equivalent) is 562, an increase of 24 students or 4.5 percent. This is the highest FTE in Tabor’s history.
First-time freshmen numbered 141, a noticeable increase from 120 in the fall of 2007.
Rusty Allen, who was vice president of enrollment management before being named vice president of athletics Sept. 1, led the recruiting effort at the college. Allen was replaced by Dr. Linda Cantwell, former associate professor of communications.
According to Allen, several factors led to the record enrollment that included an increased targeted advertising campaign, a more sophisticated communication flow to prospective students, an improved qualifying process with prospective students, predictive modeling for packaging financial aid, new and improved marketing materials and new Website, a search engine marketing campaign, and a targeted recruiting effort for transfer students.